Dr. Dwayne Ball, Methodology Consultant

Methodology Consultant for the Franchise Research Institute®

   Dr. Dwayne Ball       Methodology Consultant, Franchise Research Institute

Dr. Dwayne Ball received his Ph.D. in 1982 in mathematical and statistical psychology from Ohio State University, with a minor in consumer behavior research. He served four years as a consumer research manager for Proctor and Gamble, was a visiting professor at the University of Canterbury in New Zealand in 1986.  Dr. Ball currently serves as an Associate Professor of Marketing at the University of Nebraska, where he has taught marketing research, consumer behavior, database marketing, and related topics to undergraduate, masters, and Ph.D. students.

Dr. Ball has consulted with many large and small companies and government agencies, and has taught numerous business seminars on marketing research, database marketing, and customer relationship management, both in the United States and abroad. In 1999, Dr. Ball was given a Fulbright Award from the U.S. government to teach and study at the Institute for Statistics and Information Management in Lisbon, Portugal, where he continued to serve as a guest presenter. He was designated a Fulbright Senior Scholar by the U.S. government-sponsored Council on the International Exchange of Scholars in 2001.

Dr. Ball has published articles in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Business Research, and many others, and has presented numerous papers at national academic meetings.  His research interests include the validity of multivariate statistical techniques used in market research, the measurement and role of major life themes in consumer behavior, and the protection of academic freedom.

Franchise Research Institute®

The Franchise Research Institute was founded in 2002 to study and promote excellence in franchising, performing franchisee satisfaction research throughout the U.S. and internationally. World-Class Franchise® opportunities must demonstrate that they are endorsed by their franchise owners through FRI’s scientific, confidential, third-party surveys.

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