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Why Care about franchisee satisfaction Avery Label

Why Franchisee Opinion Research?

Why World-Class Franchise® Certification?


  • “Over the years, Jeff and his team at the Franchise Research Institute, through their research tools, have given us insights that have provided objective and constructive feedback as we work to continuously improve our key franchise relationships.  Their methodology is sound and statistical and their questions are the right ones to ask. We could not be happier.” 

    -Steve DeSutter, FOCUS Brands CEO & President (Auntie Anne’s, Carvel, Cinnabon,

    FOCUS Brands International, McAlister’s Deli,  Moe’s Southwestern Grill, Schlotzsky’s)


    FOCUS Brands
  • “At Express Employment Professionals, meeting the needs of our franchisees is of critical importance. Our certification as a World-Class Franchise® since 2006 provides science-based, third-party validation of our commitment to our franchisees’ success.” 

    Robert A. Funk, CEO, Express Employment Professionals


    Express Employment
  • “Nothing is more important than a life-long, positive, mutually beneficial, franchisee-focused relationship with the field operators in your franchise systems. To ensure ongoing understanding and interaction, I am always a franchisee in the systems that we work with and for. We always have numerous ongoing interactions and franchisee feedback and we always use methodology, like the superior Franchise Research Institute® tools and information to ensure we know what the franchisees want and what we must do to make everyone in the system successful.”

    – Don Marks, CEO, Pop-A-Lock

  • “There is no greater honor than to be recognized for excellence by our own Spherion franchise owners. They know best exactly what they need to be successful, and we are gratified to know that, by any measure that counts, we consistently exceed their expectations year after year after year. Franchise Research Institute® validates exactly how well we deliver on our commitments in the areas of 10 key metrics, including quality, communications, training and support. That helps us continually improve the business ownership experience.”

    – Sandy Mazur, Division President, Spherion Staffing Services

  • Our entire organization is proud of our World Class® recognition. We pride ourselves upon constant improvement in the measurements that Jeff and his team at the Franchise Research Institute® provide to us. The quality and thoroughness of the work they do provides actionable data as to how well we are meeting the needs of our entire franchise organization. Meeting those needs has been critical to our business success.”

    – Gary Mulloy, CEO of Money Mailer

    Money Mailer
  • “At Express Oil Change and Tire Engineers, our franchisees are an important part of the overall success of our organization. That is why for the past ten years we have relied on the Franchise Research Institute® to provide us with the franchisee feedback necessary to continue our mutual success.  Recognition as a World-Class Franchise® is not only a key differentiator in a competitive franchise development climate, it is a significant point of company pride!”

    – Richard Brooks, CEO of Express Oil Change and Tire Engineers

    Express Oil
  • “There are a lot of ‘Best of’ and ‘Top’ lists in franchising, but there is only one list based upon fully inclusive, transparent, third-party research. At BrightStar, we are pleased that our company has been (and continues to be) recognized by numerous organizations, but we are especially proud to be a
    World-Class Franchise®.
    – Shelly Sun, CEO and Co-Founder

    BrightStar Care
  • “A successful franchise community relationship depends heavily on having good information and insights that can drive and guide the business. The Franchise Research Institute® helped Arby’s achieve just that through their methodology and surveying practices, which are second to none.”
    – Paul Brown, CEO

    Arby’s Restaurant Group
  • “Ensuring franchisee satisfaction is a cornerstone in ensuring franchisee success. As the pillars of this company, the support of each individual franchisee is pivotal in the system’s success. To be recognized as a World-Class Franchise® for the quality, support, training and open communication for our franchise system as well as the growth potential of our brand is an incredible honor. This reaffirms that our team implements the right practices and that our franchisees recognize and feel the impact of those efforts.”
    – Catherine Monson, CEO

    FASTSIGNS International, Inc.