Jeff standing in front of his Schlostsky Franchise
Having been a multi-unit franchisee and Area Developer for 17-years, Jeff Johnson learned that franchisees often do not share important insights with franchisor executives. Without open and honest communication, a franchisor is left with assumptions which can prevent a franchise network from attaining its full potential. This lack of communication can lead to relationship problems, lack of trust, and misaligned goals.
Jeff developed a vision to collect franchisee insights from an entire network using a confidential survey. He wanted franchisors to receive high-quality, easily understandable results. He knew the results would be valuable in system-wide bench-marking, strategic planning, and validation. The vision became a reality in 2002 when Jeff founded the Franchise Research Institute®.
The Franchise Research Institute® is the original auditor of franchisee opinions and continues to uphold the standard in high quality, scientific franchisee research.