The Franchise Research Institute was established to study and promote high standards of excellence throughout the franchise industry. We listen to franchisees, and are able to pinpoint the opportunities that really work…for both the franchisor and the franchise owner.
We identify excellence through the perspective of the individual franchise owner. If you are considering a franchise as a path to self-employment, then the value of our reports cannot be overemphasized. A quantitative analysis of franchisee opinions is a critical part of your due diligence.
Jeff Johnson has been immersed in franchising for over 30 years; first as a franchisee, then a multi-unit franchisee, and then an area developer for a national QSR franchise. From this experience he learned that franchisees often do not share important insights with executives, out of fear of retribution. This lack of open, honest communication can prevent a franchise from attaining its true potential. He also learned that if a franchise allowed him to go “behind the curtain” and ask crucial questions of franchisees (while guaranteeing confidentiality) he could obtain critical information, valuable to the company and to franchisee candidates.
The fundamental questions he sought to answer were: 1.) What separates the best from the rest? and 2.) How can you quantify the difference? In 2002 Johnson founded the Franchise Research Institute® to study these questions, and to promote excellence in business opportunities for future franchise owners.
Methodology Consultant for the Franchise Research Institute®
Dr. Dwayne Ball received his Ph.D. in 1982 in mathematical and statistical psychology from Ohio State University, with a minor in consumer behavior research. He served four years as a consumer research manager for Proctor and Gamble, was a visiting professor at the University of Canterbury in New Zealand in 1986. Dr. Ball currently serves as an Associate Professor of Marketing at the University of Nebraska, where he has taught marketing research, consumer behavior, database marketing, and related topics to undergraduate, masters, and Ph.D. students.
Dr. Ball has consulted with many large and small companies and government agencies, and has taught numerous business seminars on marketing research, database marketing, and customer relationship management, both in the United States and abroad. In 1999, Dr. Ball was given a Fulbright Award from the U.S. government to teach and study at the Institute for Statistics and Information Management in Lisbon, Portugal, where he continued to serve as a guest presenter. He was designated a Fulbright Senior Scholar by the U.S. government-sponsored Council on the International Exchange of Scholars in 2001.
Dr. Ball has published articles in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Business Research, and many others, and has presented numerous papers at national academic meetings. His research interests include the validity of multivariate statistical techniques used in market research, the measurement and role of major life themes in consumer behavior, and the protection of academic freedom.