Methodology: Key Points

  • Commitment to High Quality Research

    • Ethical, thorough, transparent methods

    • Correct, unbiased interpretation of results

    • Strict confidentiality for respondents

  • General Methodology

    • Internet-based, with unique pass codes

    • Email and telephone follow-up as needed

  • Contractors

    • All work performed by Franchise Research Institute personnel, or sub-contractors under the direct supervision of FRI staff

  • Quality Control

    • Questionnaire’s key questions have been pre-tested by FRI staff and industry professionals for clarity, accuracy, and ease of responses

    • Questionnaire has been field-tested by over 30,000 franchisees

  • Sampling

    • Defined population (all franchisees in a specified geographical area, or all franchisees in a defined geographical area owning the franchise for seven years or less)

    • FRI attempts to contact every franchisee (including those with “sold, but not opened” status)

    • Each franchisee given equal weight in sampling and analysis (regardless of the number of units owned)

    • With a large population, a random sample may be used

    • Each franchisee contacted initially via Email, fax, or mailing, with up to four additional follow-up reminders

  • Accuracy of Estimates and Sample Characteristics

    • 70% response rate required

    • Sample size reduces margin of error to +/- 4%

  • Analysis Methods

    • Analysis of percentages and means for each question